CRM is a system that helps the managing body to dispense with obsolete protocols and manual work in the management of communication with farmers. The CRM module can quickly reach a large number of farmers with information on best practices in farming, weather alerts, crop scheduling or tips on the inputs to be applied.

It is the most effective way for a regulator to reach a large number of farmers, creating a notion of proximity between them and the managing entity.

CRM also serves as support for farmers by helping them and being available whenever issues may arise, which ensures effective, two-way communication.